If you’re an author, entrepreneur, or aspiring course creator, your journey to success often hinges on a critical decision: selecting the perfect course platform.

At Book Business Success, we recognise that your ability to reach and impact your audience through online courses depends on the platform you choose. In this guide, we’ll explore different options for course creators and help you make an informed decision when it comes to choosing the perfect platform for your online courses.

Understanding Your Needs

Before you dive into the world of course platforms, it’s crucial to understand your specific needs and objectives as a course creator. Consider the following questions:

  • What type of content will your course include (videos, text, quizzes, assignments)? The content of your course is the heart of your educational offering. Whether you plan to create video lectures, provide written materials, offer quizzes to test understanding, or assign practical assignments, your chosen course platform must support the content types that best convey your expertise.
  • Do you have a preferred pricing model (one-time payments, subscription, tiered pricing)? The way you price your course affects your revenue and how potential students perceive its value. Determine your preferred pricing model based on your goals—whether it’s a one-time payment for lifetime access, a subscription-based model, or tiered pricing with different course levels and features.
  • Are you planning to market your courses to a niche audience or a broader audience? Your target audience size and specificity play a significant role in your choice of course platform. Some platforms cater to niche markets, while others excel at reaching broader audiences. Understanding your audience’s demographics and needs will help you select the platform that aligns with your marketing strategy.
  • How important is branding and customisation to your course’s success? Branding and customisation enable you to create a unique and immersive learning experience. Consider how much you want to personalise your course’s appearance, from colour schemes and logos to the overall look and feel of the course platform. A cohesive brand identity can enhance your course’s credibility and appeal.
  • Do you require marketing and analytics tools for course promotion and performance tracking? Effective marketing and analytics tools are essential for promoting your course and tracking its performance. Consider whether the platform provides integrated marketing features like email campaigns and affiliate programs. Additionally, ensure it offers robust analytics to monitor student progress and identify areas for improvement in your course content.

Comparing Course Platforms

Now, let’s explore some popular course platforms and compare their features to help you make an informed choice:

  1. Teachable


User-friendly interface, customisation options, marketing tools, integrated payment processing, and a variety of content types (video, text, quizzes).

Consider If:

You want full control over your branding and pricing, need a platform that’s easy for both creators and students to use, and seek in-depth analytics for performance monitoring.


Limited Customisation: While Teachable offers some customisation options, the degree of customisation may not be as extensive as some other platforms, potentially limiting your ability to create a highly branded and unique course experience.

Transaction Fees: Teachable charges transaction fees on lower-tier pricing plans. These fees can add up, affecting your overall revenue, especially for smaller courses.

  1. Udemy


Large user base and marketplace, which can help with course discovery. Udemy provides a straightforward way to reach a broad audience.

Consider If:

You prefer a platform that handles marketing and student enrolment for you, and you don’t mind Udemy’s pricing structure and revenue share.


Pricing Control: Udemy has a standardised pricing model with frequent discount promotions. As an instructor, you may have limited control over pricing, and the frequent discounts can impact your course’s perceived value.

Revenue Share: Udemy takes a significant percentage of the course sale price, which can affect your earnings, especially if your course is frequently discounted.

  1. Thinkific


Highly customisable course structure and design, strong branding capabilities, and options for course bundles and memberships.

Consider If:

You need flexibility in designing your course content and require a platform that supports both one-time purchases and subscription models.


Learning Curve: While Thinkific offers customisation options, creating a highly customised course may require some technical knowledge. Beginners might find the learning curve a bit steep.

Pricing: The free plan on Thinkific includes their branding on your course, so to have a fully white-labelled course, you’ll need to upgrade to a paid plan, which might be a drawback for budget-conscious creators.

  1. Kajabi


All-in-one platform with features for course creation, marketing, and sales. Ideal for those who want a streamlined solution.

Consider If:

You value simplicity and want a platform that provides everything in one place, from creating and hosting courses to marketing and analytics.


Complexity: While Kajabi offers an all-in-one solution, its comprehensive features can be overwhelming for beginners. The complexity may require some time to learn and utilise effectively.

Pricing: Kajabi can be on the pricier side, especially for new course creators. It might not be the best choice for those just starting out or on a tight budget.

  1. WordPress with LMS Plugins


Ultimate control and customisation with WordPress as your website’s foundation. You can choose from various LMS (Learning Management System) plugins like LearnDash or LifterLMS.

Consider If:

You’re tech-savvy and comfortable managing your website, hosting, and LMS plugins, or you want your courses to be part of your existing WordPress site.


Technical Expertise: Setting up and maintaining a WordPress site with LMS plugins can be challenging for individuals without technical skills. You might need to invest in web development or support.

Hosting Costs: Running a WordPress site with various plugins can incur additional hosting costs. Depending on your course’s size and traffic, these costs can vary.

Have you considered Systeme.io?

Systeme.io is an all-in-one marketing and sales platform tailored to authors and course creators, which is also cheaper than any platform mentioned above. It offers email marketing, automation, and funnel building features in addition to course creation tools. It’s an ideal choice if you want an integrated solution for course creation and marketing. You may check it out for yourself here.

Making Your Decision

Ultimately, the right course platform for you will depend on your unique needs and preferences. Take time to evaluate the features, pricing, and level of control offered by each platform. Don’t forget to consider the type of audience you want to reach and the marketing tools you’ll need to succeed.

At www.BookBusinessSuccess.com, we’re here to help you on your journey to becoming a successful course creator. By understanding your goals and exploring the features of different course platforms, you’ll be well-prepared to choose the right one for your online courses. Your expertise and knowledge deserve the perfect platform to shine, and we’re here to support you every step of the way. Start your course creation journey today, and make your impact on the world of online education.